10 May 2019

E-commerce & selling on social media

E-Commerce and social media

Social media is an important tool to unlock the ultimate potential of any e-commerce business. Having dismissed the notion of a brick and mortar store many businesses push for web traffic via Google Ads and search engine optimisation. In 2017 Australians spent a total of $1.95 billion per month on online shopping alone, growing the sector at a rate of 6.0% annually whereby now Australian retailers host as much as 31% of their total business online. However, have you ever stopped to ask where your ultimate customer is actually spending most of their time online? Understanding the digital habits of your potential new customer and unleashing the ability to track and target these users online will give your business so much more power.

What is the Pixel?

The first step in combining your e-commerce business with the power of social media is to implement an extension known as the Facebook Pixel. The Pixel is a bunch of web code that, when integrated into the backend of your website, will allow all actions taken by users to be monitored, tracked and strategically used by us when running your social media ad campaigns. Used in combination with Google Analytics, the data fed back from the Facebook Pixel can provide even more valuable insights. Including relevant demographic data, viewing content/habits, add to cart and initiating checkout actions. This code is crucial to maximising the potential and effectiveness of your social media advertising, as well as truly understanding the journey to conversion and tangible return on your advertising spend. 

Pixel integrations

The Pixel is able to be integrated across a wide variety of popular e-commerce platforms, such as: WooCommerce, Shopify, Magento and Big Commerce. At Media Street Marketing, we have experience implementing, monitoring and executing the best possible use of the Pixel in a range of e-commerce industries and to suit unique business goals.

Take advantage of organic content

As the collaborative nature between social media and e-commerce grows, business owners understand the need to make purchasing online as easy as possible for their customers. Less clicks, less hassle and less changing of platforms. New features such as dynamic Catalogues on Facebook and instant Checkout on Instagram allow users to shop either by links via social media content or within the apps themselves. The correct establishment of these shoppable features within your e-commerce businesses digital landscape will allow for a higher rate of purchase for the time and effort put into content creation.


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