What are influencers?
Influence is power and in the age of high social media use and sky-high follower numbers, businesses must understand the potential of influencer marketing. Across a range of social media platforms including Instagram, YouTube, Facebook & Pinterest, micro and macro influencers are a smart way for your business to not only build brand awareness within your target market, but to also create high quality image and video content for future use. Don’t be left behind in the era of influence:
- 70% of millennials trust influencers more than traditional celebrities
- 53% of women have made purchases due to influencer advice
- 49% of consumers depend on influencer recommendations more than friends
Why do they need management?
In this fairly new industry transactions between brands and influencers are not protected by laws or unions, therefore it is important to understand the analytics of social media engagement to decipher the best fit for your business. It is because of this that the correct outreach, negotiations and contracts need to be implemented, making sure that your business receives full potential from the time and effort spent investing in these relationships. With correct management both parties will receive their desired outcome and build a strong relationship from collaboration.
How do we get measurable value from our Influencers?
When using micro influencers, under ten thousand followers, the measurable value tracked is the peaks in engagement your social media profiles receive after an ad goes live. This engagement includes follows, post likes or website visits. Users that engage with your brand are then able to be tracked and retargeted to with paid advertising.
The implementation of Google Analytics and the Facebook Pixel is important when monitoring the measurable value from macro influencers, being those with over ten thousand followers. Platforms such as Instagram allow for profiles of this size to share web links with their audiences via Stories and posts where users can visit your site immediately. When trackable code is added to the web links influencers share their popularity and conversion rates of purchase are able to be viewed and measure, allowing your business to be aware of your return on spend.
How do we build out a contract?
A contract is important for both parties when influencers are creating content. There is always ways to optimise this collaboration for your brand. Making sure that key aspects such as tone of voice, web links, hashtag use, style guides and posting times are all followed correctly will allow for content to receive the best possible outcomes. Don’t rely on a handshake or promise, protect your brand with written documentation that also streamlines the communication and negotiation process.
What do we do?
At Media Street Marketing we have worked with micro and macro influencers throughout a range of campaigns and honed the skills needed to work alongside influencers in the most outcome driven way for your brand. Our influencer management covers outreach and engagement analysis, to make sure that the individuals you collaborate with are a good fit for your brand and target market. We also understand the ins and outs of contract building, to be sure that each party is protected and that all content is produced and delivered of the highest quality. Finally, we gather this content and report on the engagement, traffic and conversions produced from your investment.
What are influencers?
Influence is power and in the age of high social media use and sky-high follower numbers, businesses must understand the potential of influencer marketing. Across a range of social media platforms including Instagram, YouTube, Facebook & Pinterest, micro and macro influencers are a smart way for your business to not only build brand awareness within your target market, but to also create high quality image and video content for future use. Don’t be left behind in the era of influence:
- 70% of millennials trust influencers more than traditional celebrities
- 53% of women have made purchases due to influencer advice
- 49% of consumers depend on influencer recommendations more than friends
Why do they need management?
In this fairly new industry transactions between brands and influencers are not protected by laws or unions, therefore it is important to understand the analytics of social media engagement to decipher the best fit for your business. It is because of this that the correct outreach, negotiations and contracts need to be implemented, making sure that your business receives full potential from the time and effort spent investing in these relationships. With correct management both parties will receive their desired outcome and build a strong relationship from collaboration.
How do we get measurable value from our Influencers?
When using micro influencers, under ten thousand followers, the measurable value tracked is the peaks in engagement your social media profiles receive after an ad goes live. This engagement includes follows, post likes or website visits. Users that engage with your brand are then able to be tracked and retargeted to with paid advertising.
The implementation of Google Analytics and the Facebook Pixel is important when monitoring the measurable value from macro influencers, being those with over ten thousand followers. Platforms such as Instagram allow for profiles of this size to share web links with their audiences via Stories and posts where users can visit your site immediately. When trackable code is added to the web links influencers share their popularity and conversion rates of purchase are able to be viewed and measure, allowing your business to be aware of your return on spend.
How do we build out a contract?
A contract is important for both parties when influencers are creating content. There is always ways to optimise this collaboration for your brand. Making sure that key aspects such as tone of voice, web links, hashtag use, style guides and posting times are all followed correctly will allow for content to receive the best possible outcomes. Don’t rely on a handshake or promise, protect your brand with written documentation that also streamlines the communication and negotiation process.
What do we do?
At Media Street Marketing we have worked with micro and macro influencers throughout a range of campaigns and honed the skills needed to work alongside influencers in the most outcome driven way for your brand. Our influencer management covers outreach and engagement analysis, to make sure that the individuals you collaborate with are a good fit for your brand and target market. We also understand the ins and outs of contract building, to be sure that each party is protected and that all content is produced and delivered of the highest quality. Finally, we gather this content and report on the engagement, traffic and conversions produced from your investment.